After Cyberpunk 2077 CD Projekt Promises Better Marketing
CD Projekt is taking the lessons from Cyberpunk 2077’s long marketing campaign to heart. In a new strategy presentation, CD Projekt is promising multiple changes to the way it markets future games, including focusing on shorter marketing campaigns and better manage expectations for what the game will look like at launch. Much of these changes feel like a direct response to the criticisms of Cyberpunk 2077’s marketing campaign , which spanned nearly 8 years and built up considerable hype that critics say couldn’t be met. In fact, one of CD Projekt’s goals for marketing in the future is to “properly manage expectations across all platforms.” CD Projekt’s senior vice president of business development Michal Nowakowski appeared during the pre-recorded strategy video today to share how CD Projekt can avoid the mistakes with regards to marketing it had with Cyberpunk 2077. [ignvideo url="https://www.ign.com/videos/2020/12/11/cyberpunk-2077-graphics-comparison-ps5-vs-ps4-base-model"...